How brandflare works, section by section: checks, the Flare score, questions, accuracy, sources, alerts, reports, teams and plans.
What is brandflare?
brandflare is an AI visibility platform: it tracks how ChatGPT, Gemini, Google Search, Perplexity and Claude present your brand, and shows what to do about it.
Getting Started with brandflare
From a free account to a tracked brand: see where your brand stands in the index, add it, let the first check run, and verify its fact sheet.
How the Flare Score Works
The Flare score is one number from 0 to 100 for how AI engines present a brand, built from five factors: visibility, prominence, accuracy, consistency and sentiment. What each measures, the bands, and how to read it.
How Visibility Is Measured
How brandflare measures how often AI names your brand: your questions, five engines, mention detection by an LLM judge, and the numbers on your overview.
How Checks Work
A check puts every tracked question to ChatGPT, Gemini, Google Search, Perplexity and Claude, then judges each answer. The weekly schedule, what happens in a check, and how answers become numbers.
Questions & Prompts
Your questions define what brandflare measures. How they're written, topics, the question-by-engine grid, and how to read where you're named and where you're not.
Competitors
Competitors are measured on the same questions and the same answers as your brand: who AI names, share of voice over time, and a head-to-head in plain words.
Answer Accuracy
brandflare checks every AI answer against your brand's fact sheet and raises false claims by severity, so you find hallucinations before customers do.
Brand Narrative
The themes in how AI describes your brand, positive, neutral and negative, with how often each comes up and the quotes behind it, engine by engine.
Sources
The websites AI cites in your category: the owned, earned, social and paid mix, the pages of your own site AI reads, and the outreach opportunities worth chasing.
AI Crawlers
See which AI crawlers visit your website, whether they're answering questions now or training future models, and which pages they read most. How to connect your site.
Recommendations
What to do next for each brand, most important first: content, sources, positioning and technical recommendations, each with a reason and numbered steps.
Markets
AI answers differently depending on where the person asking is. Set a brand's market and every check is asked as a customer in that country.
Alerts
Emails when something moves: a false claim, a rival passing you, an engine dropping you. Set per person and per brand, from everything to a weekly summary.
Export Report
A full audit of how AI answers questions about a brand, as a PDF you can send on. On Agency, in the brand's own colours, with an editable PowerPoint.
Teams and Roles
Invite colleagues into your workspace and give each a role: admins manage brands, people and billing; editors work on brands; viewers see everything and change nothing.
Managing Brands
Adding a brand, giving it your own banner and logo, archiving and restoring it, and tracking more brands than your plan includes.
Plans and Limits
Free, Starter, Plus, Pro and Agency compared: brands, questions, competitors, seats, alerts, analysis sections and reports. Which plan fits.
Free Trial and Billing
How the 14-day Pro trial works, how paying works, what's under Plans & billing, changing plan, and what happens if a payment fails or a subscription ends.
Support
Raise a request inside brandflare and keep the whole conversation on its page: topics, replies, who sees what, and when requests close.
