A weekly check is only useful if someone hears what it found. Alerts are emails that tell you, the same day, when something about a brand has moved: a false claim, a rival passing you, an engine dropping you. They're a personal setting. Each person chooses their own, and they go to that person's email.
Set them in Profile › Alerts.
What you can be told about
| Family | What it covers |
|---|---|
| Score and visibility | The Flare score moving either way, and being named in fewer answers |
| Accuracy | An engine stating something false about the brand |
| Competitors and engines | A rival passing the brand, share of voice moving, and dropping out of an engine or being named by one for the first time |
| How the brand is described | Sentiment turning, a negative theme taking hold, and the sites AI cites about the brand coming or going |
Good news is included. An engine naming you for the first time is worth knowing about too.
Four settings per brand
Profile › Alerts lists every brand you watch, each set on its own:
- Everything. Every alert, including the good news, as each check finds it.
- Important only. Accuracy problems, a rival passing you, and drops worth acting on. No good news, no small moves.
- Weekly summary. Nothing as it happens. One email a week with where the brand stands and what moved.
- Off. No email about this brand.
Behind each brand you can also switch off a whole family, so the person who owns the fact sheet can keep Accuracy and lose the rest. A row at the top decides what a brand you add later starts on.
Watching several brands, you can have one email per brand or a single email covering all of them.
What an alert looks like
Every alert email is drawn in the brand's own colour, says what moved and how far, and opens straight at the section that explains it. An accuracy alert carries what the engine said and what is actually true.
You can send yourself a test of any brand's alert from the settings page, which is the quickest way to see what your colleagues will receive.
Three things keep them from becoming noise. A move has to be bigger than chance: every check asks each question once per engine, so a brand's numbers wobble a little from one check to the next, and an alert only goes out when the change is clearly larger than that wobble, given how many answers stand behind it. The same alert never arrives twice when a check is retried. And a problem that persists waits before mailing you again rather than repeating itself every week.
Unsubscribing
Every alert email carries an unsubscribe link that works without signing in. It can mute one brand rather than all of them.
Which plans include what
- Starter includes the weekly summary.
- Plus, Pro and Agency, and a Pro trial, include the weekly summary and alerts as each check finds them.
See plans and limits.
A sensible setup
- The person who owns the brand: Everything, for the first month. You'll learn what normal movement looks like. Then drop to Important only.
- Whoever owns the fact sheet: Important only, with Accuracy on. A new false claim is the one alert that always deserves action the same day (Answer Accuracy).
- Stakeholders and clients' sponsors: Weekly summary. One email, no homework.
- An agency team across many brands: a single email covering all of them, so Monday starts with one message rather than fifteen.
Remember what alerts are reading: engines give different answers from one run to the next, and one check is one sample. An alert is a reason to look, not a verdict. The trend on the brand's page tells you whether it's a wobble or a direction.
Other emails brandflare sends
Alerts are separate from the emails about your account: trial reminders, receipts, invitations to a workspace, support replies and the link to a finished Export Report. Those follow your account, not your alert settings.