brandflare is an AI visibility platform. It measures how five AI engines (ChatGPT, Gemini, Google Search, Perplexity and Claude) present your brand when real buyers ask them questions: whether you're named, where you land against competitors, and whether what AI says about you is true. Then it gives you the trends, the receipts and the to-do list to act on it.
If generative engine optimization is the discipline, brandflare is the instrument: the measurement that tells you where you stand, what changed, and whether the work you shipped moved anything.
Who it's for
- Brand and marketing teams who suspect AI assistants are recommending competitors, or misdescribing their product, and want numbers instead of anecdotes.
- SEO and content teams extending rank tracking into AI answers, where there are no rankings to track, only mentions to earn.
- Agencies running AI visibility as a service across a client roster, with seats for the team and reports drawn in each client's own colours.
How it works
Everything starts from a set of questions: what a buyer in your category asks an AI assistant, written for your brand when you add it. Once a week brandflare runs a check: every question put to all five engines, and a frontier-model judge reading every answer for which brands were named, in what order, how they were described, and whether anything said about you contradicts your facts.
From those answers, each brand gets:
- The Flare score. One number from 0 to 100, built from five factors: Visibility, Prominence, Accuracy, Consistency and Sentiment. The breakdown is always one click away.
- An overview. Visibility, share of voice, average position, accuracy issues and how many questions every engine names you on, with trends, a by-engine view, who else gets named, and a ranked list of what to do next.
- Questions & Prompts. Every question against every engine: named 1st, 2nd, or not named. Open any cell to read the answer.
- Competitors. Who AI names, share of voice over time, and a head-to-head in plain words, all measured on the same answers as you.
- Answer Accuracy. Every answer is checked against your fact sheet, and false claims (wrong prices, dead products described as current, invented features) are raised by severity. Things left out are never raised; only things AI states that are wrong.
- Brand Narrative. The themes in how AI describes you, positive and negative, with the quotes behind each.
- Sources. The websites AI cites in your category, which of your own pages it reads, and where outreach would pay.
- AI Crawlers. Which AI bots visit your site, how often, and what they read.
- Recommendations. What to do next, most important first, with steps.
- Export Report. The whole audit as a PDF you can send on, and as an editable PowerPoint on Agency.
Around that sit alerts by email when something moves, a market per brand so a UK brand is measured on what UK customers are told, teams and roles, and support inside the product.
Look before you pay
A Free account costs nothing and needs no card. Explore lists the Flare score of every brand in the public index, more than a thousand of them, and a free account opens any profile: the score and its factors, how often each engine names the brand, and where it ranks in its category. Browse your category, see who's winning its AI answers, and start tracking when you're ready. Pro starts with a 14-day free trial.
What brandflare doesn't do
brandflare measures; it doesn't manipulate. There is no way to inject your brand into AI answers, and no tool that claims otherwise is telling the truth. AI engines also give different answers to the same question from one run to the next, which is why brandflare scores across a full set of questions, five engines and repeated checks rather than reading anything into a single response. Numbers always come with the answers behind them.
Plans at a glance
Free browses the index. Starter and Plus track one brand at two depths: 15 questions to find out whether AI names you at all, or 40 with the full set of analysis features. Pro tracks three brands in full, and Agency five, with seats for the whole team. Limits and what each plan includes are in plans and limits; prices are on the pricing page.
Where to start
Look up your brand on Explore first; a free account shows your real starting position. Then follow getting started to add your brand, verify its fact sheet, and read your first check.