From nothing to a tracked brand takes about fifteen minutes of your time, plus half an hour for the first check to run. This page walks the whole path: a free account, a look at where your brand stands, adding the brand, verifying its facts, and reading what comes back.
1. Create a free account
Sign up at /sign-up. Every account starts on Free: no card, and it opens any brand's profile in the public index. What each plan includes is in plans and limits.
2. See where your brand stands
Search Explore for your brand. Its profile shows:
- Its Flare score and the five factors behind it.
- How often each engine (ChatGPT, Gemini, Google Search, Perplexity and Claude) names it.
- Where it ranks against nearby brands in its category.
That's a snapshot measured on brandflare's own questions. Tracking the brand gives you your own questions, the answers behind every number, a full accuracy check, and the sections that are locked on a public profile. Can't find your brand? The link under the search takes you straight to adding it.
3. Choose a plan, or start the trial
Tracking a brand needs a paid plan. Pro starts with a 14-day free trial: the full plan on one brand, a card taken at the start and nothing charged until the trial ends. Details are in free trial and billing. Starting a trial or a plan lands you on Add a brand.
4. Add your brand
Adding a brand has four steps.
- Brand details. Confirm the brand's name and website, and choose its market: the country its customers are in. Check the name and website before you go on, because they can't be changed later.
- Brief. Optional. Name the competitors the brand must be compared with, each with its website, and say in a few lines what the research should focus on: who is asking, the territories to explore, anything to leave out. Skip it and brandflare decides from its own research.
- Research & setup. brandflare researches the brand while you watch: its category, the aliases and product names it goes by (so a mention under any name is caught), its competitors, a first fact sheet, and a set of questions real buyers ask, written for customers in your market.
- Ready. A summary of what was found, and a button to open the brand.
If the brand is already in the public index, you can add it from its profile instead, and it arrives with its measurement history, so you start with a trend rather than a flat line. Give it a brief and it is researched for your workspace instead, so its questions follow your brief. If you looked your brand up before signing up, you start at the brief with the brand already chosen.
You can leave during setup. The brand is labelled Setting up in the brand switcher and on your dashboard, and its page shows live progress.
5. Let the first check run
The first check starts on its own: every question put to all five engines, every answer judged. It usually takes 20 to 30 minutes, and the brand's page counts the answers in as they arrive. After that the brand is checked every week, on the same weekday.
6. Verify your fact sheet
Your fact sheet is the truth brandflare checks AI answers against: pricing, product names, what's current and what's discontinued, founding facts. It's drafted for you during setup. Open Brand Settings › Facts, verify the facts that are right, and fix or reject the ones that aren't. You can verify everything at once, or add several facts of your own, one per line.
This step matters more than it looks. A wrong fact in your sheet means wrong claims raised against you; a thin sheet means false claims missed. Details in Answer Accuracy.
7. Read the brand page
When the first check finishes, the brand's page fills in:
- The Flare score, with See breakdown for the five factors. A new brand's score is labelled Early score, still settling. How the Flare score works.
- Five headline numbers: Visibility, Share of voice, Average position, Accuracy issues and All engines, each with a sentence saying what it means.
- What to do next: false claims, missed questions, negative stories and recommendations, ranked, with a button for each.
- By engine, Trends and Who else gets named.
Then the sections in the sidebar: Questions & Prompts, Competitors, Answer Accuracy, Brand Narrative, Sources, AI Crawlers, Recommendations and Export Report.
What to do in week one
Resist the urge to react to any single answer. Engines give different answers from one run to the next, and one answer is noise. Instead:
- Verify your fact sheet completely.
- Confirm your competitors are the ones buyers compare you with. If the set is wrong, change it in Brand Settings, on the Tracking tab.
- Read through your questions, pause any that don't fit, and add the ones you know customers ask.
- Set your alerts in Profile, and invite your colleagues if your plan has the seats.
After a few checks you'll have a real baseline, a list of questions you're missing from, and any accuracy problems in front of you, which is what you need to decide what to fix first.