Measurement

Scores, sweeps, and proving that AI answers moved.

Agency playbook Engine behavior GEO strategy Measurement

A document with a highlighted twin behind it, feeding three machine-readable chips

We ran our own GEO checklist on this blog. Here's everything we shipped

Markdown twins, llms.txt, answer-first structure, and receipts from real sweeps — the exact machine-readable surfaces we added to this blog, and why each one earns its place.

September 21, 2026· 3 minGEO strategyMeasurement

Share of answer is the new share of voice

Marketers have measured share of voice for decades. AI answers need the same discipline: a consistent metric, tracked over time, across all four engines. Here's how to build it.

July 25, 2026· 2 minMeasurement

Lines of text with one struck through and replaced by a corrected ember line

An engine is wrong about your brand. Here's the correction workflow

Stale pricing, dead products, someone else's lawsuit — AI answers get facts wrong in predictable ways. A diagnosis-first workflow for actually fixing them.

July 22, 2026· 3 minGEO strategyMeasurement

A rising trend line above four per-engine bars, one highlighted

Reporting GEO to clients: numbers that survive the boardroom

GEO reporting done badly is screenshots and vibes. Done well, it's a baseline, a trend, and receipts. A reporting structure agencies can put in front of skeptical clients.

July 19, 2026· 3 minAgency playbookMeasurement